Rafa Juárez - Resume

Rafa Juárez
Executive Creative Director
Cross-channel
Bilingual Spanish/English

Experience

April 2015 - Present

RJC COMMUNICATIONS
Creative Director - Principal
Consumer & B2B

Digital Advertising and Marketing Consulting - Creative direction - Content development - Storytelling - Responsive web - Video Production Copywriting – Art Direction - Non-Linear Editing

American Momentum Bank – Digestive Surgery Center - The Barcelona Lofts – FrontlinER Emergency Care – Direct Energy – The Loken Group – University Health System - VÍA Transit – Guitar Center – Weathered Souls Brewing Company, etc.

March 2009 - April 2015

Lopez Negrete Communications
Associate Creative Director

Bank of America - Dr Pepper - 7UP - Walmart - Reliant Energy - Verizon FiOS - Miller Lite - AARP - Sam's Club - Southern California Edisson - Phillips66

2008- March 2009
RJC COMMUNICATIONS
Agency Consultant
Consumer & B2B:

Bromley Communications
Associate Creative Director
AT&T – Coors Light – Chevrolet DAA - Western Union

KLRN-PBS Public Television
Director of Spanish adaptation
of “Wings over the Alamo” documentary

MAS Consulting Group
Freelance Creative Director, writer, producer, reporter - Clients: Government of Veracruz, Mexico Private reporter in Austin - Atlanta – China - Coaliton for a Democratic Work Place

QuePasa Corporation -
Freelance Creative Director – Final Cut editor

2006-2008

Mexicans and Americans Thinking Together, Inc (MATT.org) - Interactive Creative Director – Writer, reporter, editor

2002-2006

GlobalHue
San Antonio, Detroit, LA
Associate Creative Director

DaimlerChrysler (Chrysler, Jeep, Dodge), Verizon Wireless, Corona, Modelo Especial, Internal Revenue Service, Continental Airlines, Jose Cuervo Tradicional, Popeye’s Chicken.

2001-2002 - Sosa Farm - Guerra DeBerry Coody - Montemayor - Cartel Creativo – Inventiva - The Brunson Agency - Market Vision

Freelance Creative Director, senior copywriter, senior art director

Verizon Wireless, Miller Lite, U.S. Army, U.S. Meat Export Federation, U.S. Pork, R.J. Reynolds, Christian Brothers Brandy, Republican National Committee, Public Utility Commission, In-Touch Telecommunications

1997-2001

Bromley Communications - Senior Copywriter / Acting Associate Creative Director

Western Union International (Global account: Mexico Money Transfer, Central & South America MT, South Asia MT, Africa MT, Middle East MT), Continental Airlines, Procter & Gamble (DayQuil, NyQuil, Dawn), General Motors (Pontiac, Cadillac), Sprint

1988-1996

RCD Comunicacion Visual - Design and visual communications firm based in Madrid, Spain

Principal & Executive Creative Director - Alcatel, Sevilla EXPO 92, Communidad de Madrid, Ayuntamiento de Madrid, Antena 3TV, Canal +, El Corte Inglés, Lee Cooper.

AWARDS

2011 Houston ADDY Awards: CLIENT: Bank of America / LOPEZ NEGRETE COMMUNICATIONS CAMPAIGN: TV – Print Gold ADDY Best of Show / Broadcast – 2 Silver – 3 Citation of Excellence

2010 Houston ADDY Awards: CLIENT: Dr Pepper Snapple Group / LOPEZ NEGRETE COMMUNICATIONS CAMPAIGN: VIDA23 - Website (www.vida23.com) - TV – Animation – Interactive media, etc. 9 Gold - 8 Silver - 7 Citation of Excellence

2010 AMA Houston Crystal Awards: CLIENT: Dr Pepper Snapple Group / LOPEZ NEGRETE COMMUNICATIONS CAMPAIGN: VIDA23 - TV – Print – Interactive media

2009 Art Directors Club of Houston – FINALIST MENTION CLIENT: Dr Pepper / LOPEZ NEGRETE COMMUNICATIONS CAMPAIGN: VIDA23 Website (www.vida23.com)

2005 CADDY Award - Detroit Creative Directors Council CLIENT: JEEP / GLOBALHUE CAMPAIGN: “SIEMPRE BELLO” CATEGORY: MULTIMEDIA

2004 Ad Age Magazine - Most Accepted TV Spot among Hispanic audience. SPOT: "NECKLACE" - TV -

2004 DODGE DURANGO LAUNCHING CAMPAIGN

2001 EAGLE Award - Mexico CLIENT: PROCTER & GAMBLE / BROMLEY COMMUNICATIONS CAMPAIGN: NYQUIL / DAYQUIL CATEGORY: DOUBLE -PAGE MAGAZINE

2001 ADDY Award CLIENT: PROCTER & GAMBLE / BROMLEY COMMUNICATIONS CAMPAIGN: PRODUCTS NYQUIL / DAYQUIL CATEGORY: DOUBLE -PAGE MAGAZINE

2000 FINALIST MENTION Círculo Creativo de los Estados Unidos (U.S. Creative Circle) CLIENT: GENESIS CAMPAIGN AGAINST DOMESTIC VIOLENCE CONTEST FOR CREATIVES IN TEXAS AND ILLINOIS. CONCEPT STATEMENT - STORY LINE FOR TV SPOT: “ BODA FÚNEBRE”

2000 FINALIST MENTION Círculo Creativo de los Estados Unidos CLIENT: GENESIS - CAMPAIGN AGAINST DOMESTIC VIOLENCE CONTEST FOR CREATIVES IN TEXAS AND ILLINOIS. CONCEPT STATEMENT - STORY LINES FOR TV SPOT: “BOCA”

1999 EFFIE AWARD Latin American Advertising Effectiveness Award. Advertising Age International (OCTOBER 1999) CLIENT: WESTERN UNION / BROMLEY, AGUILAR & ASSOCIATES CAMPAIGN: “ORIGENES” CATEGORY: CHANGE OF STRATEGY

Software proficiency

Adobe Creative Cloud:
In-Design, Illustrator, Photoshop, Premiere Pro, After Effects Pro, Dreamweaver, Fireworks - FinalCut Pro – SoundTrack Pro – HTML – CSS - etc.

Education

1987-1993

Universidad Complutense - Madrid, Spain Bachelor of Fine Arts in design – 5 year degree – Scholarship in design

1983-1985

Universidad Politécnica
Escuela Técnica Superior de Arquitectura
Madrid, Spain

Escuela de Arquitectura Técnica
Madrid, Spain

You can find my work history on the right side of this page. To receive a detailed resume, please send me an email to info@rjccomm.com and I will send it to you.

In short, I am an insights-driven Executive Creative Director, ready for the next flight.

Executive Summary

Dynamic, passionate and results-oriented creative director with over 20 years of achievements and proven success creating digital and traditional advertising campaigns in several categories for Fortune 500 companies: Financial, Automotive, Telecommunications, Food & Beverages, Healthcare, Energy, etc. Tenacious in obtaining the highest creative quality, securing client satisfaction by always meeting creative brief, budget and timing. Leading and building teams of copywriters, art directors, designers and developers to create strategic, insight–driven marketing campaigns across multiple channels. Ability to produce and present high impact showcases at an executive level, for clients and B2B initiatives.

Strategic creative direction; client and team management - Mobile-first responsive web design and production; digital display ad campaigns; online video production; YouTube video strategy; motion graphics 2D-3D animation; non-linear film and video editing - Content Management Systems; Bootstrap based web building applications; HTML5; CSS; Search Engine Optimization; Google Ads - Adobe CC: Dreamweaver; Premiere Pro; After Effects; Photoshop; Illustrator; In-Design; Blender.

Here are some references extracted from my LinkedIn profile:

From Luis Gonzalez, Creative Director - BBDO New York

"There are few people that you can call a renaissance man (or woman) without reservation and Rafa is truly one of them. His experience runs deep and wide, and it seems like every time we talk he unveils, in his unassuming matter-of-fact way, one more incredible talent. Some of the things I know: restorer of antique paintings, travel guide through Africa and the Middle East, rancher, sailor, builder, creative director, writer, art director, designer, digital Swiss Army knife, photographer, editor, South-by-Southwester, computer ninja, and first in line to volunteer for anything at any time. His sense of duty, responsibility, ethics and justice is unimpeachable. His loyalty is girded in steel and his honesty is a guarantee and a bond. It was great working with Rafa and I look forward to collaborating with him in the future."

May 25, 2015, Luis David managed Rafa at Lopez Negrete Communications

 

From Fernando Garcia – VP Account Director at GlobalHue

"Rafa is one of the fastest creative thinkers I have ever worked with. His passion and willingness to go the extra step made him the perfect Creative Director for a very demanding account such as Chrysler. During the years that we worked together Rafa was always ready to tackle the most difficult of projects in a hearth beat and he always came up with very good concepts right on strategy. Rafa is definitely an asset for any company looking for a hard working yet extremely creative individual."

 

From William Riley – Senior producer at GlobalHue

"Rafa balances the analytical and organizational skills of a good communications professional with the cutting edge creativity, innovation and sharp eye of an excellent Creative Director. He is a supportive team leader, has a keen sense of market trends, is detail-oriented and makes everyone that works for and around him better. On top of that, he's also a really nice and interesting guy."

 

RJC

 

 

 

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